Category: Digital Marketing Updates
What to Choose between SEO (Search Engine Optimization) and PPC (Pay-Per-Click)?
Both SEO and PPC have their own advantages and considerations. Choosing between SEO and PPC depends on your specific goals, budget, and the nature of your business. Starting with PPC for immediate visibility while concurrently investing in SEO for long-term growth can be a strategic approach. It’s important to analyze your business needs, budget, and…
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Should I follow all the google ad recommendations?
Google Ad recommendations are based on their algorithms and data analysis, which aim to help advertisers achieve their marketing goals more effectively. Following these recommendations may result in higher click-through rates, increased ad performance, and ultimately better ROI. However, it is essential to note that not all recommendations may be relevant or suitable for your…
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Avoid asking these to your SEO agency
While it’s important to have open communication with your SEO agency, there are some questions that you may want to avoid asking. Here are a few examples: One major SEO factor must be checked to strengthen your link-building process: “If they have a guest blogger network” Yes, you can certainly ask your SEO agency if…